Maximizing Retail Space and Product Placement to Promote Sales
Goals & Process
Stacee, owner of Spielwerk Toys, invited me to help her with some remerchandising, hoping to maximize her available space and create a sense of fullness after the holiday rush.
I suggested we take two of the most noticeable focal areas – the first display table as you enter the store and the prominent back wall – and rework them so they're more attractive, coordinated and have a continuously fresh look. We started with the back wall, using different levels and grouping products to achieve the appearance of height, drawing attention on the top shelves. The challenge we had to confront was low inventory due to the post-holiday shopping boom. As a result, we were working with a limited number of products while awaiting the next shipment of goods. So our first goal was to make the shelves look full. To achieve that appearance, the lower shelves were rearranged and we introduced some merchandising techniques that included: fronting (facing the most attractive part of a product toward the front) as well as and stacking and levels (making use of the width and depth of the shelving) to create a multidimensional presentation.
Stacee was thrilled with the outcome – especially considering that we only had limited levels of product to work with. At a time of year when retailers often struggle to create full displays, we were able to meet our goal, creating refreshing, captivating product fixtures that are attractive and appealing.