Adding life and energy to inspire and invite connection
The Herb Shop on SE Hawthorne Blvd.
Goals & Process
JJ, owner of The Herb Shoppe on Hawthorne Blvd., sought support to renew, refresh and revitalize the look and feel of her herbal store. After several years of business, she realized that it was time to use professional help to make her shop even more user-friendly while showcasing her extensive product offerings.
Our process began with identifying the key needs for the store and how to address to best display and sell the numerous product offerings. We considered the buyer’s mindset and how we might encourage them to stop, look and engage with the products, especially how these products might become part of their well-being and home life. We mixed and matched items to create an inviting scene and an opening for the world to look into her precious store. Building upon what was already in place, the store was renewed with zest and her goal to increase access to products and create a meaningful experience was realized.